Post by account_disabled on Mar 7, 2024 5:04:12 GMT -5
In the world of business innovation there is a lot of talk about digital marketing, lead generation and tools at the service of lead nurturing , but too often the basic concept is taken for granted and there is not enough in-depth analysis of what marketing automation is , what are its objectives and how it develops correctly by choosing (and integrating) the right software . A definition of the approach Let's start by defining the scope: what does marketing automation consist of and how does it work? This is an approach that goes far beyond the ability - offered by digital platforms - to automate functions and processes of target engagement, development of relationships with prospects and conversion (to the benefit of marketers, who are freed from repetitive data operations entry and mailing).
Through the segmentation of the database and the study of the online Germany Phone Number behavior of one's interlocutors, it becomes possible to redefine the marketing objectives themselves, updating them from time to time, dynamically and almost in real time, to optimize the meeting between supply and demand . To the classic assumption according to which marketing automation allows any type of organization to make the most of its CRM to reach the right interlocutors at the right time with the right messages, it could be added that the discipline, implemented in the appropriate way and integrated with of advanced ecommerce, also allows you to maximize the value of each conversion for both the customer and the business. As? Identifying, thanks to data analysis , the points of convergence between specific needs, stock availability and certain promotional or sales objectives.
The three phases of marketing automation For companies that have not yet tried their hand at developing marketing automation strategies, the advice, in general, is to start with well-defined projects that are easily monitored and have precise purposes. Only at a later stage, after having become familiar with practices, solutions and processes, will it be possible to evaluate the opportunity of extending the discipline to other areas, perhaps adjacent to the one taken into consideration for the experimentation, gradually integrating tools and approaches to areas of increasingly extensive businesses. The important thing, along this path of rapprochement, is to start communicating technologies and activities that are too often managed separately or even through completely different platforms . In this case we are talking about components such as E-mail Marketing, Landing Pages, Campaign Management, Contact prediction, Lead Management, CRM Integration, Social media Marketing and Marketing Analytics.
Through the segmentation of the database and the study of the online Germany Phone Number behavior of one's interlocutors, it becomes possible to redefine the marketing objectives themselves, updating them from time to time, dynamically and almost in real time, to optimize the meeting between supply and demand . To the classic assumption according to which marketing automation allows any type of organization to make the most of its CRM to reach the right interlocutors at the right time with the right messages, it could be added that the discipline, implemented in the appropriate way and integrated with of advanced ecommerce, also allows you to maximize the value of each conversion for both the customer and the business. As? Identifying, thanks to data analysis , the points of convergence between specific needs, stock availability and certain promotional or sales objectives.
The three phases of marketing automation For companies that have not yet tried their hand at developing marketing automation strategies, the advice, in general, is to start with well-defined projects that are easily monitored and have precise purposes. Only at a later stage, after having become familiar with practices, solutions and processes, will it be possible to evaluate the opportunity of extending the discipline to other areas, perhaps adjacent to the one taken into consideration for the experimentation, gradually integrating tools and approaches to areas of increasingly extensive businesses. The important thing, along this path of rapprochement, is to start communicating technologies and activities that are too often managed separately or even through completely different platforms . In this case we are talking about components such as E-mail Marketing, Landing Pages, Campaign Management, Contact prediction, Lead Management, CRM Integration, Social media Marketing and Marketing Analytics.