Post by account_disabled on Mar 8, 2024 22:35:45 GMT -5
Today, the enormous speed with which the research, evaluation and selection phases take place has contributed to greatly increasing the "impulsiveness" factor of purchases. Previous processing and evaluation times are gone, and the entire process often begins and ends within the store itself. In this sense, technologies such as beacons and real-time promotions have only contributed to focusing the customer's attention on the immediate occasion, rather than experiencing the customer experience as a real "journey".
At a time when the shopkeeper's "experience" factor takes second place compared to the boundless quantity of opportunities and information online, how can this still be competitive Hong Kong Telegram Number Data and at the same time exploit these tools to one's advantage ? How can a store improve the customer experience thanks to mobile? If on the one hand the consumer is now the one who holds an advantageous position, on the other the possibilities offered by smartphones allow sellers to build, through some solutions, a deeper, more detailed and personalized customer experience path .
The internet connection and facilitated interactivity with customers have brought to the attention of sellers touchpoints not present before, including: - Promotions, via apps or beacons : already introduced in the previous paragraph, these promotions, based on performance marketing geolocalised, they allow you to maximize ROI and leverage customer impulsiveness; - Use of social networks as leverage : people's attention in recent years has increasingly shifted from the so-called "traditional channels" to interactive platforms such as social media.
At a time when the shopkeeper's "experience" factor takes second place compared to the boundless quantity of opportunities and information online, how can this still be competitive Hong Kong Telegram Number Data and at the same time exploit these tools to one's advantage ? How can a store improve the customer experience thanks to mobile? If on the one hand the consumer is now the one who holds an advantageous position, on the other the possibilities offered by smartphones allow sellers to build, through some solutions, a deeper, more detailed and personalized customer experience path .
The internet connection and facilitated interactivity with customers have brought to the attention of sellers touchpoints not present before, including: - Promotions, via apps or beacons : already introduced in the previous paragraph, these promotions, based on performance marketing geolocalised, they allow you to maximize ROI and leverage customer impulsiveness; - Use of social networks as leverage : people's attention in recent years has increasingly shifted from the so-called "traditional channels" to interactive platforms such as social media.